Knox County School System Trademarks High School Mascots and Logos to Create a Valuable Revenue Source


The Knox County School System has invested in trademarking the school names and logos of its 12 high schools, tapping a source of revenue that was not previously available. According to school superintendant Jim McIntyre, the school district realized that others were selling merchandise emblazoned with its school mascots, etc., and the district was not being compensated for those uses. The district has registered its marks and entered into a licensing deal with Strategic Marketing Affiliates in order to monetize the trademarks. The district has already received its first royalty check for $940 from merchandise sold at Walgreens. This is not an insignificant amount for many cash-strapped school systems. Is your school system passing up badly-needed funds because it hasn’t protected and policed its valuable intellectual property?


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