Fear the Brow — Embracing Your Flaws as a Branding Strategy

Anthony Davis, who will likely be the No. 1 draft pick in this Thursday’s NBA Draft by the New Orleans Hornets, is serious about protecting his uni-brow. Davis, known for his rather dramatic and adjoining eyebrows, trademarked the phrases “Brow Down,” Fear The Brow” and “Raise The Brow” earlier this month for numerous products. Rather than bemoan what many would see as a slight beauty problem, Davis has wisely embraced the brow and set about to monetize it. There will be no waxing, plucking, threading  or shaving—instead Davis has long protected the look, including sending out cease and desist letters to anyone who catches his eye (brows) by attempting to capitalize on his unique features. Good for him. We should all be so self-accepting and self-confident. If only I could come up with a way to monetize my gray roots, rapidly declining eye sight and crows feet–I would have it made.


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