Monthly Archives: August 2012

Using Crowdsourcing to Create New Trademark Might Be Bad Idea

The Dub the Dew campaign must have seemed like such a good idea at the time. After all, letting the Internet choose the name for a green-apple infused soft drink is great marketing and helps build brand loyalty, right? What could possibly go wrong?

Google Announces That Copyright Infringement Lowers Search Results

Google announced today that they’re updating their search algorithms to account for sites that get a lot of copyright removal notices, moving them further down the list of results.

In an effort to move users toward more legitimate content—like Hulu, Spotify, and others—Google is now joining the anti-piracy brigade with a new algorithm. Starting next week, Google will count the number of valid copyright removal notices they receive for a site, and move that site down in the rankings if it receives a high count.