WWJD?- Probably Not Send a Cease and Desist Letter

Jesus Rafael

Saw this interesting article today from the Wall Street Journal. The United States Patent and Trademark Office let an Italian company co-opt the name of Christianity’s central figure for use on clothing. Churches are probably OK making a few t-shirts with Jesus’ name on them but, if you are trying to commercialize the name on clothing, the trademark owner is not very forgiving.

Thoughts?

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